O/S Installed on New CM4?

I have tried 2 different RPI I/O boards and get the same result from running rpiboot

pi@Section9:~/usbboot $ sudo ./rpiboot

[sudo] password for pi:

RPIBOOT: build-date Apr 30 2023 version 20221215~105525 21ba5119

Waiting for BCM2835/6/7/2711...

Loading embedded: bootcode4.bin

Sending bootcode.bin

Successful read 4 bytes

Waiting for BCM2835/6/7/2711...

Loading embedded: bootcode4.bin

Loading embedded: bootcode4.bin

Second stage boot server

Cannot open file config.txt

Cannot open file pieeprom.sig

Loading embedded: start4.elf

File read: start4.elf

Cannot open file fixup4.dat

Second stage boot server done

the CM4 does not show up as a USB MSD at all from Windows, or NIX DMESG shows the following 89.543462] usb 1-1.3: USB disconnect, device number 3

[ 91.216870] usb 1-1.3: new high-speed USB device number 5 using xhci_hcd

[ 91.317486] usb 1-1.3: New USB device found, idVendor=0a5c, idProduct=2711, bcdDevice= 0.00

[ 91.317506] usb 1-1.3: New USB device strings: Mfr=1, Product=2, SerialNumber=4

[ 91.317512] usb 1-1.3: Product: BCM2711 Boot

[ 91.317516] usb 1-1.3: Manufacturer: Broadcom

[ 91.317521] usb 1-1.3: SerialNumber: cab56164

[ 92.931013] usb 1-1.3: USB disconnect, device number 5

[ 105.684946] usb 1-1.3: new high-speed USB device number 6 using xhci_hcd

[ 409.841791] v3d fec00000.v3d: MMU error from client CLE (4) at 0x4aa1000, pte invalid As usual with everyone else that has this issue, when booting the CM4 off a SD card it runs just dandy but when it comes to flashing it..... not so much